![]() Finally – your “ Unfair Advantage“? Think of what truly separates you from the rest, and what is defendable. Now for “ Metrics“: How will you measure that you are being successful with this target customer segment? 2 or 3 key metrics. How does this customer prefer to pay? When? 6. Now it’s time to fill in your “ Cost Structure” and “ Revenue Streams“. List the top 2 or 3 marketing channels that you know will honestly reach this customer, given steps 1-3 above. Summarize your “ Solution” as the top 3 (max) features that achieve your Unique Value Prop, so that you use only the top features that you know to appeal to that customer 4. Try adding a “one-liner” to describe your product too – e.g. Complete the “ Unique Value Proposition” to appeal to your target customer, because they will know that you are what they need. Start with the “ Problem” and the “ Customer Segment” sections so that you can focus the rest of the canvas on these essential points. This exercise helps drive organizational focus down to the right feature-set (solution), metrics, and customer segments which in turn aligns sales, marketing, design and development efforts.What is the best order to fill in a Lean Business Model Canvas?ġ. Lean Canvases help internal teams understand and hone in on the central customer problem their updates are resolving. Many companies devise Lean Canvases every time they prepare to release a new feature or tool. The Lean Canvas should be repurposed, revisited, and revised to suit your specific needs. The Lean Canvas workshop outcome is not set in stone. As such, these are covered in the Channels box.
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